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This is the third and final installment in our series on sustaining business growth in Liberia. In the first post , we introduced four principles: People, Reputation, Competition, and Brand . In the second , we explored People and Reputation. Now, we turn to the last two: Competition and Brand. Competing is about how you stand out in the present. Branding is about how you are remembered over time. Together, they determine whether your business will simply participate in the m

In our last post, we introduced four principles that support long-term business growth in Liberia: People, Reputation, Competition, and...

The business climate in Liberia is undeniably challenging. However, despite its numerous obstacles, many businesses have successfully...